There are encouraging signs that we may be seeing new life in the Australian property market. After two interest rate cuts, recent reports show that we are experiencing renewed buyer interest and an increase in clearance rates. With buyer demand increasing, it is essential for sellers to take advantage and make sure that their property stands apart from the rest.
Enlisting the help of a property stylist is the best way to unlock your home's potential. Through carefully curated pieces, property styling creates an aesthetic appeal to evoke a sense of home. Styling entices buyers to come to viewings and increases the sale price of your property.
To help you achieve the best results, here are five reasons why you need to style your property for a successful sale.
1. GET ATTENTION
Did you know that 90% of buyers initially look online first? Beautiful visuals that excite buyers are more likely to encourage a site visit. To get people into your property and ensure you stand out from the competition, you need to make sure your property is looking its best. The outside of the property must be appealing, clean and tidy, and the interior of the home needs to portray an enviable place to live. Buyers need to be able to visualise the home as their own, and by creating a thoughtfully styled home you will capture a buyer’s interest from the minute they lay eyes on your home.
2. ENHANCE THE BEST FEATURES
Now that you have the buyers inside, you will need to captivate them. Enhance the best features of your home, make sure the space is well-lit, and all areas are decluttered and clean. By designing the layout to create a logical flow, you will enable buyers to imagine living there. A cohesive look brought together using properly proportioned furniture in neutral tones and accessories, artwork and colours will create the feeling of a harmonious home.
At times, you may have an odd corner or interestingly shaped room that needs special attention. When a property is left empty, these can often be highlighted and viewed by a buyer as a drawback. A professional stylist will furnish your home in a manner that shows every part of your house in a positive light, concealing any unsightly areas by using appropriate furniture and accessories.
3. CREATE SPACE
The one thing you can never have enough of in any home is space. A professional stylist can help you create the impression of space, even in the smallest of homes. Decluttering personal items, removing unnecessary or bulky furniture items can do wonders. When these items are replaced with glass or reflective surfaces, a small space can be completely transformed into an expansive and light-filled property. Incorporating mirrors and additional lighting will help create a bright and spacious home.
4. MAKE AN IMPACT
There is nothing quite like the experience of stepping into a home for the first time.To sell your home, you need to create an impact. Buyers are looking for more than just four walls, they are purchasing a lifestyle. Styling your home to highlight the desired lifestyle will help them connect deeply with the property. Creating this strong bond at the time of inspection will make the sale easier.
5. MAXIMISE YOUR SALE PRICE. ACHIEVE A FASTER SALE
Properties that not only look but also feel the part help potential buyers envision the space as their own. Professionally styled properties will often command a higher sale price, more bidders at an auction, and a quicker sale. In fact, research suggests styled homes sell 30 – 50% faster. All of this not only helps with a smooth sales process but also maximises the return on your property investment.
Need help to style your home this spring? Contact our professional styling team today.