Valiant Brand Guidelines

EVENTS . INTERIORS . WORKPLACE

Welcome to the Valiant Hire with Style brand guidelines. Here you’ll find detailed information on the correct and incorrect usage of logos, colors, tone, voice, and more. Feel free to use it appropriately and always check with Valiant Marketing prior to external use. Valiant exists to deliver hire with style. Inspiring unforgettable events transforming residential interiors and motivating innovative workplaces.

 

LOGO

FONTS

COLOUR

IMAGERY

Tone of Voice

Contemporary, Innovative, Creative, Friendly, Professional, Reliable

Valiant-Logo-Tagline-Colour

LOGO

The Valiant logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.

>> Download Logos Here <<
Always send proof to marketing@valiant.com.au before end-use.

1. Primary Logo - Tagline

INLINE

The tagline of Events, Interiors and Workplace represents the key divisions in which Valiant services. This logo is to only be used when approved and supplied by marketing. 

 

COLOUR

 
Valiant-Logo-Tagline-Colour

 

Use this 'Colour ' logo when  placed over a white or light background

 

 

REVERSED (WHITE)

 
Valiant-Logo-Tagline-White

 

Use this 'Reversed ' logo when  placed over a dark background

 

2. Primary Logo - No tagline

INLINE

 

This logo should be used in all instances unless space is limited. Available in the Valiant Slate Grey or reversed in White.

 

Valiant Logo inline
Valiant Logo inline Reversed

3. Secondary Logo

STACKED

 

This logo should be used when space is limited — for instance, when used in conjunction with other brands

 

Valiant Logo Stacked-1
Valiant Logo Stacked Reversed-1

4. Symbol

KNIGHT

 

 In general, the use of the Knight symbol on its own is for communications where the Valiant brand has already been established — either through the use of the full logo, in copy, or by voiceover.

 

Artboard 2 copy-1
Artboard 2 copy 2-1

Clear Space

In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The distance of clearance should be the height of the knight symbol from the base of the horse hoof to the end of the rider's sord. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.

Valiant Logo Clearspace copy

Minimum Size

Never reproduce the Logo or the knight symbol at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

Valiant Logo Minimum Size
ValiantTagline_MinimumSize

Logo Usage

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added and no attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document—there are no exceptions.

Artboard 3

DO NOT
CHANGE COLOUR

Artboard 3 copy

DO NOT
STRETCH / DISTORT

Artboard 3 copy 2

DO NOT
ANGLE / ROTATE

Fonts - our typeface

 

Our language is straightforward, smart, and personable—and you can see it in the typefaces we use. They help with the legibility and clarity of messages, both on the web and in print. Everything from weights, styles, and formatting, all outlined here, helps determine brand consistency and is designed to be consistent across platforms, devices and media.

Cera Pro

Cera Pro is distilled from elementary shapes and brings simplicity, elegance, and a certain warmth wherever a contemporary geometric typeface is needed. This font is our primary Valiant font and is to be used for Subheading and Body Copy. 

 

Desktop Fonts

When the Cera Pro font is not available please use Verdana in its place.

 

Font Usage Examples

H1 This is a Heading - Cera Pro 72px

H2 - THIS IS A SUBHEADING
CERA PRO REGULAR 20PX - CAPS LOOSE KERNING (LETTER SPACING) APPROX 150-200 - DEPENDANT ON THE SOFTWARE

H1 This is a Heading - Cera Pro 60px

H4 THIS IS A SUBHEADING
CERA PRO REGULAR 16PX - CAPS LOOSE KERNING (LETTER SPACING) APPROX 200- DEPENDANT ON THE SOFTWARE

H1 This is a Heading - Cera Pro 48px

This is body copy - Cera Pro - Regular 16px

This is body copy - Cera Pro - Regular 14px

This is body copy - Cera Pro - Regular 9-11pt (Print only)

Colour Palette

We use primary brand colours for elements that must reflect our brand. The Valiant primary colour is Slate Grey, with the extension of our three core brand Valiant Events, Valiant Interiors and Valiant Corporate all having their unique colours below:
Artboard 2 copy-1

VALIANT GREY

#585858
RGB: 88 | 88 | 88
CMYK: 63 | 55 | 54 | 29
Artboard 2 copy 3

EVENTS PINK

#E13B7E
RGB: 225 | 59 | 127
CMYK: 6 | 91 | 21 | 0
Valiant Interiors Knight

INTERIORS BLUE

#242A5B
RGB: 36 | 42 | 91
CMYK: 98 | 93 | 35 | 28
Valiant Corporate Knight

CORPORATE GREEN

#00474F
RGB: 0 | 71 | 79
CMYK: 93 | 56 | 55 | 39
Valiant_logo_horse_SustainabilityGreen

SUSTAINABILITY GREEN

#5C7963
RGB: 92 | 121 | 99
CMYK: 65 | 37 | 64 | 16