Brand Guidelines

VALIANT WORKPLACE

Welcome to the Valiant Workplace brand guidelines. Here you’ll find detailed information on the correct and incorrect usage of logos, colours, tone, voice, and more. Valiant Workplace exists to provide furniture hire for innovative corporate workspaces.

 

LOGO

FONTS

COLOUR

IMAGERY

Tone of Voice

Professional, Collaborative, Efficient, Friendly, Reliable, Secure, Serious, Stable, Trustworthy

Valiant-Workplace-Logo-Inline-Colour

THE LOGO

The Valiant Workplace logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.

Download Logos
*Always provide Marketing with artwork proof before using the Valiant logos for marketing purposes.

Tagline Logo (Primary)

INLINE

This logo should be used in all instances unless space is limited. Available in the Valiant Green or reversed in White.

Valiant-Workplace-Logo-Tagline-Green
Valiant-Workplace-Logo-Tagline-White

Logo

INLINE

This logo should be used in all instances unless space is limited. Available in the Valiant Green or reversed in White.

Valiant-Workplace-Logo-Inline-Colour
Valiant-Workplace-Logo-Inline-White

Secondary Logo

STACKED

This logo should be used when space is limited — for instance, when used in conjunction with other brands

Valiant-Workplace_Logo_Stacked_Colour
Valiant-Workplace_Logo_Stacked_White

Symbol

KNIGHT

In general, the use of the Valiant Knight symbol on its own is for communications where the Valiant Corporate brand has already been established — either through the use of the full logo, in copy, or by voiceover.

Valiant Corporate Knight
Artboard 2 copy 2-1

Clear Space

Always surround our logo with white space (or exclusion zone, in design speak). To give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The distance of clearance should be the height of the Horse symbol from the base of the horse hoof to the end of the rider's sword. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.

Valiant-Workplace-Logo-White-Space-Guide

Minimum Size

Never reproduce the Valiant Corporate logo or the Horse symbol at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

Valiant Logo Minimum Size copy

Logo Usage - Things to avoid

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added and no attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document—there are no exceptions.

ValiantCorporate_Logo_Stacked_ColourChange

DO NOT
CHANGE COLOUR OR SIZE

ValiantCorporate_Logo_Stacked_ColourChange copy

DO NOT
STRETCH / DISTORT

ValiantCorporate_Logo_Stacked_ColourChange copy 2

DO NOT
ANGLE / ROTATE

Partnership Guidelines

Valiant Workplace works with many different organisations. To avoid confusion and misuse of our brand, we have defined a few principles for how our identity should be applied in these scenarios.

PARTNER LOCKUPS

The Valiant Workplace logo and the partner logo should always be divided by a thin light grey line. When the logos are placed horizontally, the line should be vertical. When the logos are placed vertically, the line should be horizontal. For the best possible contrast, use the primary - full colour logo on a white or light coloured background. On darker backgrounds, use the reversed version (white logo), with a white line.
 

SPACING

Please refer to the above detail regarding clear space.

The "Partner logo" graphic is only provided as a placeholder logo.
 
Valiant-Workplace-Logo--Partnership-Lock-up_Horizontal-
Valiant-Workplace-Logo--Partnership-Lock-up-Portrait

Fonts - our typeface

Our language is straightforward, smart, and personable—and you can see it in the typefaces we use. They help with the legibility and clarity of messages, both on the web and in print. Everything from weights, styles, and formatting, all outlined here, helps determine brand consistency and is designed to be consistent across platforms, devices and media.

Stanley
Our signature (heading) typeface is Stanley. The text variants (designed in three weights with accompanying italics) remain discreet and under­stated but successfully convey the distinctive brand identity of Valiant Interiors. Typically this font will only be used in headings and only in Regular and Medium weights. 

Cera Pro
Cera Pro is distilled from elementary shapes and brings simplicity, elegance, and a certain warmth wherever a contemporary geometric typeface is needed.

 

Desktop Fonts

When Cera Pro and Stanley are not available please use Verdana in place of Cera Pro and Georgia in place of Stanley

 

Font Usage Examples

H1 - Stanley 72px

H2 - CERA PRO REGULAR 20PX - CAPS LOOSE KERNING (LETTER SPACING)

H3 - Stanley 60px

H4 - CERA PRO REGULAR 16PX - CAPS LOOSE KERNING (LETTER SPACING)

H5 - Stanley 48px

Body Copy - Cera Pro - Regular 16px

Body Copy - Cera Pro - Regular 12px

Colour Palette

We use primary brand colours for elements that must reflect our brand.
 
 
 

 

Primary Colour
#00474F
RGB: 0 | 71 | 79
CMYK: 93 | 56 | 55 | 39
Secondary Colour
#F2F0E3
RGB: 242 | 240 | 227
CMYK: 4 | 3 | 10 | 0
Text Colour
#585858
RGB 88 | 88 | 88
CMYK 63 | 55 | 54 | 29

Imagery

Visuals and imagery define the aesthetic appearance of our core message for Valiant Workplace - to provide innovative workplace solutions. The visuals we use to represent our brand are a component of our visual storytelling. 

Valiant Workplace imagery must always:
  • Highlight the feature of our furniture, the placement, and styling
  • Creatively capture the innovative space that was transformed
  • Crisp, clean imagery with an accurate representation of the furniture pieces - no filters, natural light where possible

Here are some references of considered imagery below:

Gallery-corporate-lounging_03