Brand Guidelines

VALIANT EVENTS

Welcome to the Valiant Èvents brand guidelines. Here you’ll find detailed information on the correct and incorrect usage of logos, colours, tone, voice, and more. Valiant Events exist to deliver hire with style by inspiring unforgettable events. 

 

LOGO

FONTS

COLOUR

IMAGERY

Tone of Voice

Bold, Bright, Clever, Creative, Dynamic, Energetic, Exciting, Fun, Innovative, Playful, Upbeat, Witty

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THE LOGO

The Valiant Events logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.

Download Logos
Always provide Marketing with artwork proof before using the Valiant logos for marketing purposes.

Primary Logo

INLINE

This logo should be used in all instances unless space is limited. Available in the Valiant Pink or reversed in White.

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Secondary Logo

STACKED

This logo should be used when space is limited — for instance, when used in conjunction with other brands

ValiantEvents_Logo_Stacked_Colour
ValiantEvents_Logo_Stacked_Reversed

Tagline Logo

STACKED

This logo should be used when our service is unknown and to highlight our core offering of hire with style. 

ValiantEvents_Tagline_HireWithStyle_Pink
ValiantEvents_Tagline_HireWithStyle_White

Knight

SYMBOL

In general, the use of the Valiant Knight symbol on its own is for communications where the Valiant Events brand has already been established — either through the use of the full logo, in copy, or by voiceover.

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Clear Space

Always surround our logo with white space (or exclusion zone, in design speak). To give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The distance of clearance should be the height of the Horse symbol from the base of the horse hoof to the end of the rider's sword. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.

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Minimum Size

Never reproduce the Valiant Events logo or the Horse symbol at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

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Logo Usage - Things to avoid

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added and no attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document—there are no exceptions.

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DO NOT
CHANGE COLOUR OR SIZE

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DO NOT
STRETCH / DISTORT

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DO NOT
ANGLE / ROTATE

Partnership Guidelines

Valiant Events works with many different organisations. To avoid confusion and misuse of our brand, we have defined a few principles for how our identity should be applied in these scenarios.

PARTNER LOCKUPS

The Valiant Events logo and the partner logo should always be divided by a thin light grey line. When the logos are placed horizontally, the line should be vertical. When the logos are placed vertically, the line should be horizontal. For the best possible contrast, use the primary - full colour logo on a white or light coloured background. On darker backgrounds, use the reversed version (white logo), with a white line.
 

SPACING

Please refer to the above detail regarding clear space.

The "Partner logo" graphic is only provided as a placeholder logo.
 
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Fonts - our typeface

Our language is straightforward, smart, and personable—and you can see it in the typefaces we use. They help with the legibility and clarity of messages, both on the web and in print. Everything from weights, styles, and formatting, all outlined here, helps determine brand consistency and is designed to be consistent across platforms, devices and media.

Louize
Our signature typeface is Louize. The text variants (designed in three weights with accompanying italics) remain discreet and under­stated but successfully convey the distinctive flavor.

Cera Pro
Cera Pro is distilled from elementary shapes and brings simplicity, elegance, and a certain warmth wherever a contemporary geometric typeface is needed.

 

Desktop Fonts

When Cera Pro and Louize is not available please use Verdana in place of Cera Pro and Georgia in place of Louize 

 

Typographic Styling & Font Usage Examples

H1 - Louize 72px

H2 - CERA PRO REGULAR 20PX - CAPS LOOSE KERNING (LETTER SPACING)

H3 - Louize 60px

H4 - CERA PRO REGULAR 16PX - CAPS LOOSE KERNING (LETTER SPACING)

H5 - Louize 48px

Body Copy - Cera Pro - Regular 16px

Body Copy - Cera Pro - Regular 12px

Colour Palette

 

We use primary brand colours for elements that must reflect our brand. These colours are only to be used sparingly, to allow our imagery to tell the story. 
 
Primary Colour - Pink
#E13B7E
RGB: 225 | 59 | 127
CMYK: 6 | 91 | 21 | 0
 
Secondary Colour - Apricot
#FFBF8C
RGB 252 | 190 | 140
CMYK 0 | 29 | 47 | 0
 
Text Colour - Slate Grey
#585858
RGB 88 | 88 | 88
CMYK 63 | 55 | 54 | 29
 

 

EventsColours

Imagery

Visuals and imagery are what define the aesthetic appearance of Valiant Event's core messaging - Inspiring unforgettable Events. The visuals we use to represent our brand are a component of our visual storytelling. 

Valiant Events imagery must always:
  • Highlight the feature of our furniture, the placement, and styling
  • A mix to show the full event scale + creatively cropped imagery to add visual interest to our pieces and styling
  • Showcase our styling and custom signage capability
  • Creatively capture the essence of the event style, mood, theme
  • Crisp, clean imagery with a true representation of the furniture pieces - no filters

Size Outputs:

  • 4:5 - portrait

  • 2:3 - portrait

  • 16:9 - landscape

  • 1:1 - square

  • 9:16 - portrait

Here are some references of considered imagery below:

christinasikalias_2nd
Portfolio-for-website2_02
Valiant-events-gallery-christmassoiree_02
Valiant-Events-Gallery-Brisbane-Olympic-Announcement_03
Valiant-Events-Aperol-Spritz-Gallery_02
VE_ImageGuidelines6
Valiant-Events-Gallery-Brisbane-Olympic-Announcement_02
VE_ImageGuidelines3