Brand Guidelines

VALIANT INTERIORS

Welcome to the Valiant Interiors brand guidelines. Here you’ll find detailed information on the correct and incorrect usage of logos, colours, tone, voice, and more. Valiant Interiors exist to transform property interiors across Australia through curating spaces to sell, own, and market. 

 

LOGO

FONTS

COLOUR

IMAGERY

Tone of Voice

Professional, Reliable, Secure, Serious, Stable, Trustworthy, Caring, Inviting, Friendly

Valiant_Interiors_inline_WhiteSpace_Logo

THE LOGO

The Valiant Interiors logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.



Download Logos
Always provide Marketing with artwork proof before using the Valiant logos for marketing purposes.

Primary Logo

INLINE

This logo should be used in all instances unless space is limited. Available in the Valiant Blue or reversed in White.

Valiant_Interiors_inline_WhiteSpace_Logo
Valiant_Interiors_Logo_Inline_White

Secondary Logo

STACKED

This logo should be used when space is limited — for instance, when used in conjunction with other brands

ValiantInteriors_Logo_Stacked_Colour
ValiantInteriors_Logo_Stacked_ReversedWhite

Symbol

KNIGHT

In general, the use of the Valiant Knight symbol on its own is for communications where the Valiant Interiors brand has already been established — either through the use of the full logo, in copy, or by voiceover.

Valiant Interiors Knight
Artboard 2 copy 2-1

Clear Space

Always surround our logo with white space (or exclusion zone, in design speak). To give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The distance of clearance should be the height of the Horse symbol from the base of the horse hoof to the end of the rider's sword. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.

Valiant_Interiors_inline_WhiteSpace_Logo Whitespace

Minimum Size

Never reproduce the Valiant Interiors logo or the Knight symbol at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

ValiantInteriors_MinimumSize

Logo Usage - Things to avoid

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added and no attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document—there are no exceptions.

ValiantInteriors_Logo_Stacked_AvoidColourChange

DO NOT
CHANGE COLOUR OR SIZE

ValiantInteriors_Logo_Stacked_AvoidDistort

DO NOT
STRETCH / DISTORT

ValiantInteriors_Logo_Stacked_AvoidRotate

DO NOT
ANGLE / ROTATE

Partnership Guidelines

Valiant Interiors works with many different organisations. To avoid confusion and misuse of our brand, we have defined a few principles for how our identity should be applied in these scenarios.

PARTNER LOCKUPS

The Valiant Interiors logo and the partner logo should always be divided by a thin light grey line. When the logos are placed horizontally, the line should be vertical. When the logos are placed vertically, the line should be horizontal. For the best possible contrast, use the primary - full colour logo on a white or light coloured background. On darker backgrounds, use the reversed version (white logo), with a white line.
 

SPACING

Please refer to the above detail regarding clear space.

The "Partner logo" graphic is only provided as a placeholder logo.
 
Valiant Interiors Partnership Lock-up_Horizontal
Valiant Interiors Partnership Lock-up_Portrait

Fonts - our typeface

Our language is straightforward, smart, and personable—and you can see it in the typefaces we use. They help with the legibility and clarity of messages, both on the web and in print. Everything from weights, styles, and formatting, all outlined here, helps determine brand consistency and is designed to be consistent across platforms, devices and media.

Stanley
Our signature (heading) typeface is Stanley. The text variants (designed in three weights with accompanying italics) remain discreet and under­stated but successfully convey the distinctive brand identity of Valiant Interiors. Typically this font will only be used in headings and only in Regular and Medium weights. 

Cera Pro
Cera Pro is distilled from elementary shapes and brings simplicity, elegance, and a certain warmth wherever a contemporary geometric typeface is needed. This font is our primary Valiant font and is to be used for Subheading and Body Copy. 

 

Desktop Fonts

When Cera Pro and Stanley fonts are not available please use Verdana in place of Cera Pro and Georgia in place of Stanley.

 

Font Usage Examples

H1 - Stanley 72px

H2 - CERA PRO REGULAR 20PX - CAPS LOOSE KERNING (LETTER SPACING) APPROX 150-200 - DEPENDANT ON THE SOFTWARE

H3 - Stanley 60px

H4 - CERA PRO REGULAR 16PX - CAPS LOOSE KERNING (LETTER SPACING) APPROX 200- DEPENDANT ON THE SOFTWARE

H5 - Stanley 48px

Body Copy - Cera Pro - Regular 16px

Body Copy - Cera Pro - Regular 9-11pt (Print only)

Colour Palette

We use primary brand colours for elements that must reflect our brand.
 
 
 

 

Primary Colour
#242A5B
RGB: 36 | 42 | 91
CMYK: 98 | 93 | 35 | 28
Secondary Colour
#F5F5F0
RGB 245 | 245 | 240
CMYK 3 | 2 | 4 | 0
Text Colour
#585858
RGB 88 | 88 | 88
CMYK 63 | 55 | 54 | 29

Imagery

Visuals and imagery are what define the aesthetic appearance of Valiant Interiors' core messaging - transforming property interiors. The visuals we use to represent our brand are a component of our visual storytelling. 

Valiant Interior's imagery must always:
  • Showcase our styling capability
  • Highlight the furniture selections, placement, and styling
  • Creatively capture the essence of the interiors

Here are some references of considered imagery 

Seville by Graya Developments
Valiant_Interiors_Gallery_Brooklyn_gallery_02
ValiantInteriorsMyrna-Rd-Strathfield_3Image
Valiant-Interiors-Auchenflower_02
21DeloraineStWavellHeights_3Images
ValiantInteriors_27GrantStHendra_Gallery3Images
ValiantInteriorsMyrna-Rd-Strathfield_1Image
ValiantInteriorsMyrna-Rd-Strathfield_Footer