Fighting Fast Furniture - Sustainable Evolution

In the ever-evolving landscape of design and sustainability, Valiant has emerged as a trailblazer, spearheading a transformative movement against the tide of fast furniture. At the helm of this mission is Brian Linedman, Managing Director, and a dynamic Procurement team led by Samuel Clarke. Samuel's diverse background in fashion and public relations infuses a fresh perspective into the furniture hire and styling industry, challenging the conventional notion of "fast furniture"

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Valiant's core philosophy delves into the intricacies of spatial psychology, recognising the profound impact of space on our emotions and well-being. Central to its identity is an unwavering commitment to sustainability, reflected in the company's meticulous assessment of its environmental footprint, especially within the supply chain. Valiant's products are inherently designed for longevity, counteracting the prevalent culture of disposable "fast furniture."

“We have spent a lot of time evaluating our environmental impact, particularly our supply chain,” says Clarke. “We’re still gathering intelligence but what we realised is that we already have a great foundation to build on, in the sense that we naturally produce long asset life cycles in all our products. By its nature, rental furniture helps to avoid a consumerist or ‘fast furniture’ approach.”

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A pivotal focus on Valiant's journey lies in the strategic substitution of materials, both in the short and long term. A remarkable showcase of this commitment was witnessed at Valiant's recent Style Series event in Sydney, where recycled fabrics, meticulously crafted from repurposed plastic bottles, took center stage. Valiant's locally-produced ReforaStone range, with its terrazzo aesthetics, proudly stands as a testament to the company's dedication to sustainability, composed entirely of 100% recycled plastic waste. Valiant's steadfast goal is to ascend to the pinnacle as Australia's foremost carbon-neutral furniture hire and styling company.

Valiant's vision extends beyond sustainability, encompassing the fusion of practicality and contemporary style trends. This journey aligns seamlessly with global design trends, as evidenced at Milan's Salone del Mobile, often referred to as the "Olympics of design."At this illustrious event, Valiant discerned three overarching themes that encapsulate the essence of modern design landscape: sustainability, the integration of cutting-edge technology to enhance efficiency, and the harmonious coexistence of state of the art technologies with time-honoured craftsmanship.

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Over the last six years, Valiant has evolved through education and transitioned to an eco-friendly mission. “The demand for sustainability from the industries we work with is still in its infancy, however, our goal is to become a thought leader in this space so we can help educate the industry and show them what is possible."

Brian Lindeman

The recent launch of Valiant's sustainable furniture range serves as a resounding affirmation of its unwavering commitment to these Milan-inspired principles. The company's mission is unequivocal to seamlessly blend contemporary style trends with sustainability and practicality while preserving the aesthetics and overall user experience of its products. 

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Valiant is at the forefront of the paradigm shift in sustainable furniture, challenging the prevailing norm or disposable consumerism. With an unswerving dedication to sustainability and an innovative design ethos, Valiant is charting a new course for the industry - a future where sustainability takes center stage as the cornerstone of design excellence. 
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