23 SEPTEMBER 2024 . EVENTS
Proud Furniture Partner of Sydney Contemporary

At this year's Sydney Contemporary, held at the iconic Carriageworks venue, we were honoured to be the official furniture partner, showcasing our design expertise and commitment to forward-thinking event solutions. As Australia's premier international art fair, Sydney Contemporary was the perfect platform for Valiant to provide cutting-edge furniture hire and styling for various event spaces, including a bespoke VIP lounge, curated to embody both elegance and creativity. 

Sydney Contemporary - Bloom Table - Bloom Dining Chairs - Pillar Cafe Table

The Valiant VIP Lounge offered a luxurious retreat where attendees could relax in style amidst an inspiring, contemporary design. Drawing inspiration from the iconic Memphis Milano aesthetic, the VIP lounge was designed to evoke a playful yet modern environment. The lounge featured vibrant reds and oranges, accentuated by the calming contrast of beige tones. The bold lines and abstract shapes characteristic of Memphis Milano created a dynamic space that stood out while complementing the creative energy of the event.  

Sydney Contemporary Valiant VIP Lounge

 

Sydney Contemporary Valiant VIP Lounge 2

The furnishings in the VIP Lounge were carefully chosen to balance comfort and artistic expression, blending Valiant's signature high-quality furniture with the innovative spirit of the art fair. 

Many furniture pieces in the VIP lounge were from our eco-conscious furniture range, upholstered with fabric crafted from 100% recycled materials, such as our Sierra Sofas, Tottie Ottomans, and Recycled Fabric Cushions. From plush seating to unique statement pieces, each item was selected to enhance the experience for VIP guests, providing a stylish backdrop for conversation, networking, and relaxation. 

Sydney Contemporary - Brooklyn Dining Table - Deco Dining Chair - Chevelle Small Ottoman

Streamlined Ordering, Delivery & Installation

To further enhance the experience for exhibitors at Sydney Contemporary, we encouraged all participants to explore our furniture range directly through our Online Hire Shop. With the ability to easily browse our furniture by category, colour, material or collection, this ensured the exhibitor spaces were outfitted exactly as envisioned.

With efficient collation of exhibitor requests, our Events and Operations teams delivered seamless coordination for delivery and installation before exhibitors arrived at their stalls. This not only saved time but also reduced logistical complexity, allowing exhibitors to focus on showcasing their art rather than worrying about setup details.

This initiative reflects one of Valiant's key commitments - leveraging advanced logistics technology to simplify and elevate the customer experience.

Valiant's Ongoing Dedication to Innovation and Service

As a long-standing leader in the events and styling industry, Valiant continues to push boundaries, both in the design of our furniture and the integration of technology into our services.

Sydney Contemporary Square Blog Image

Our collaboration with Sydney Contemporary is a testament to this, as we not only provided beautiful and functional furniture but also made the ordering process as streamlined and efficient as possible. This year's partnership demonstrated how Valiant combines creative design with modern, tech-driven solutions to meet the diverse needs of event organisers and exhibitors alike. We look forward to continuing to transform event spaces with a blend of style, innovation, and unmatched service.

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